The first edition of the Loire Valley Wines Buyers’ Selection will take place on June 23rd, 2021
| A panel of buyers (sommeliers, retailers from all over the US) will review, taste, and rate Loire Valley wines currently available on the US market and imported in at least one state. The wines will be blind tasted and rated out of 100 according to their organoleptic characteristics. The top-rated wines will be promoted through a promotional media plan via sponsored content in digital trade publications and platforms, such as Wine Enthusiast or Wine & Spirit (list to be confirmed and subject to change). The goal is to support importers in promoting their Loire Valley wine offer to trade & consumers. As a valued Loire wines importer, we invite you to take this opportunity to submit your wines to the tasting. _____________________________________________ 6 GOOD REASONS TO PARTICIPATE > An ideal opportunity to have your Loire Valley wines reviewed by a prominent and influential trade panel. > Increased exposure of your wines through a national digital communication plan > No limitation in the number of wines to submit (please refer to the approved list of appellations) > Each wine presented will get a rating out of 100, and tasting notes > Promotional items such as a branded sticker for the bottles will be provided after the ratings > No participation fee; the wine submission is free of charge (only wine shipment to the tasting location is at your charge) ——————————————————————— TO PARTICIPATE STEP 1 Fill out this Excel form and send it to Melanie Anderez (anderez@sopexa.com) – Note that the proposed list is subject to approval from the Loire Valley Wines Council. Deadline: Friday, May 7th STEP 2 Once your list of wines is approved, you will receive the shipping information. You will need to provide 3 bottles per SKU approved. Deadline: Friday, May 28th We look forward to having you part of the first Loire Valley Wines Buyers’ Selection. For any additional information, please contact: Mélanie Anderez Event & Trade Relations Manager melanie.anderez@sopexa.com WINES OF THE FOLLOWING APPELLATIONS ARE NOT PART OF THIS PROGRAM AND SHALL NOT BE SUBMITTED: Fiefs vendéens – Montlouis-sur-loire – Bourgueil – Valençay – Cheverny – Cour Cheverny – Orléans – Orléans-Cléry – Saint Pourçain sur Sioule – Côtes d’Auvergne – Côtes Roannaise – Côtes du Forez |